My work ,whenever possible, is for culture or a reaction to culture.

I love following pop culture, fashion, or the latest food craze because it’s a reflection what we are drawn to.

I would joke with you I predicted the fall of skinny jeans and the rise of coquettecore (it’s not really a joke, I accurately predicted both of those things), but it was easy to guess, because it was a predictable reaction. When it comes to creating, I love being part of the conversation or being ahead of whats next.