Beautiful Breath
This account was started for my client to showcase her connection to faith, art and promote her line of sweatshirts.
She struggled with showing herself on her page, promoting the work she was doing and be comfortable with her online presence and increase follower counts.
I started with a workshop where we went over her inspirations, the type of content on the page, her limits with the page and what she wants to get out of it.
We worked on iterations of what the session into the following mood boards
organic, natural, light
We went with organic, natural, light and then move forward with patterns.
I used some elements from canva and some elements custom, and passed them to Melissa to use.
Sweatshirt & Coffee
bold, color, shape
Comfortable setting for her and in an environment natural for her
Warm, soft, cozy
Introduction video
Share who she is, what she loves and what this page is about.
After establishing the beginnings of the visual identities we worked on creating content for her page. I focused on our three goals.
Publicly share the owner of the page
Share her sweatshirts
Behind the Scenes
Fun video about the behind the scenes of build this brand.