Beautiful Breath

When we started this account, the goal was to help my client showcase her connection to faith and art while promoting her sweatshirt line.

But she faced real hurdles early on: discomfort appearing on her own page, hesitation around self-promotion, and a small, slow-growing follower count.

I started with a workshop where we went over her inspirations, the type of content on the page, her limits with the page and what she wants to get out of it.

We worked on iterations of the brand into the following mood boards

organic, natural, light

Warm, soft, cozy

bold, color, shape

We went with organic, natural, light and then moved forward with patterns.

I used some custom and canva elements and passed them to my client to use.

After establishing the beginnings of the visual identities we worked on creating content for her page. I focused on our three goals.

  • Publicly share the owner of the page

  • Share her sweatshirts

Sweatshirt & Coffee

Filming an activity that is natural to her.

Introduction

Share who she is, what she loves and what this page is about.

Behind the Scenes

Shot a behind the scenes video of building this brand.

With these three video she increased her following by 90+ & her own comfort with her posting and using her instagram grew by 50% (the statistic is mostly a joke, but true).